2024 Subaru Impreza

PASO ROBLES, Calif. – If it ain’t broke, don’t fix it, right? That seems to be the ethos of the 2024 Subaru Impreza, a car that on its face may look very similar to its predecessor. Yet, when the compact hatchback is examined more closely, the improvements are more than skin deep, resulting in a pleasant, if confused, compact hatchback that still makes a case for itself in the face of a market increasingly dominated by crossovers. For some rational-minded folks attuned to the automotive industry, the continued existence of the Impreza hatchback wouldn’t seem to make sense. Why bother with the Impreza at all when the lifted, crossover-esque version of it, the Crosstrek (pictured below right), outsells it at nearly a 3-to-1 ratio? Well, those dwindling sales are still very much worth it to Subaru. It says the roughly 50,000 annual Impreza sales indicated sufficient interest in a lower-slung design, and in fact, the company expects that interest to grow in the next few years. Market research also showed that current Impreza owners like that it drove like a regular car and not an SUV, a fact underlined by how popular the previous generation’s Sport trim was. Subaru therefore leaned into the Impreza’s carlike, sporty attributes while distilling all the things buyers liked about the old car. Still, 50,000 is not a huge amount, and something had to give. That would be the sedan body style, which has been discontinued. Subaru told Autoblog during the Impreza’s reveal that it was indeed a financial decision. The hatchback outsold the sedan by a 3-to-1 ratio, and with the Crosstrek outselling every Impreza by the same ratio, well, do the math. The Premium and Limited trims were also axed, leaving the Base and Sport trims. Yet, something new was gained, or at least resurrected: The old Impreza RS has been reborn to sit atop the hierarchy as the sportiest of this supposedly sportier new generation. No body panels are shared between this car and the old one, but the look is clearly an evolution, and the underlying platform carries over. Engineers increased chassis rigidity by 10%, though, and changes were made throughout to make the car quieter. So, nothing major, but Subaru said that existing owners were very happy with the old car. The goal was therefore to refine rather than reinvent the wheel. Dimensions are basically the same as before, meaning spacious, with plenty of leg-, head-, and shoulder room for passengers in both rows of seats. The cargo area measures 20.4 cubic-feet, or a half-cube more than the Crosstrek, an amount comparable to subcompact crossover SUVs. The interior sees the greater transformation, but it’s still unmistakably a Subaru with its simple dash dominated by one of two unusual touchscreen arrangements in the dash. The base trim gets two 7-inch touchscreens stacked atop each other, while the Sport and RS get a single portrait-oriented 11.6-inch screen. You get the same choices in the Outback, Crosstrek and WRX. This latest version of …
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